How food chain LEON are leading the way to be sustainable and the technologies they are looking at - with their Head of Sustainability
Kirsty Saddler, Head of Sustainability at Leon joins us to speak about how the brand is making changes and looking at new technologies in their drive to be sustainable. This is rare for a fast-food chain who have to make decisions to balance price and sustainability.
Kirsty speaks on the LEON view on how we can all rediscover our right relationship with ourselves, each other and food, and how tech can support that. Some of this will be about what LEON are up to, some of it will be about the industry and the systemic opportunities for change.
When LEON began 16 years ago, we were referred to as the future of fast food and now more than ever everyone needs to work out what the future of food is, as agriculture is one of the biggest contributors to the climate crisis, yet can be one of the most hopeful paths out of it. So I look forward to exploring some of that with you and proposing some solutions.
Over the last 18 or so years Kirsty has worked in creative communications agencies in London and New York, helping develop brands like Sony, BBC Radio 1 & Audi and launch brands like Radio 1Xtra, Grazia magazine and Surf detergent, as a Strategy Director at Fallon, Anomaly and BBH where she was Head of Strategy. Kirsty also spent time in between working at Save the Children, studying for an MSc in Sustainability and launching vegan cookie dough brand Humbledough. Kirsty believes that business can and must have a positive impact, not least because operating sustainably and doing good, is also good for business. She first joined LEON restaurants in 2015 as Brand & Marketing Director and after an 18month hiatus rejoined earlier this year as Sustainability & Values Director.
She is looking forward to sharing some of what they’re doing at LEON and some of their wildest dreams about what they’ll go on to do to become an even better business.
The Tech for Sustainability series are sponsored by Tracr.
Tracr is a Connected Value Chain Platform, fostering a culture of innovation, encouraging sustainable business practices and ensuring consumer trust in the diamond industry. Tracr is able to objectively and confidently demonstrate provenance, traceability and authenticity of natural diamonds, empowering businesses to better tell the story of a diamond and substantiate the positive sustainability and local economic development stories related to the producing and manufacturing countries and mines. Tracr’s consistent and reliable process, as well as the technology architecture they have developed can be easily adapted to other industry challenges. To find out more, visit community.tracr.com